Who has not booked already once a security in his persöhnlichen “strategical” continuance or in other words: Who does not know the problem of a share in the deficit which one does not want to sell, but furthermore holds. Behavioral Finance make clear with her book the authors to the investor that the emotional decisions play a lot of more important role than one would like to accept or is ready to admit.
The book referred to below was written to reveal the topic of "investment" and the phenomenon of "risk" in this area. After reading the abstract, you will learn the key points of the book, but if you need to read more specific material or write a paper on this topic, but you are not confident in your knowledge and think about "Who can revise my paper", don't worry and contact special services.
In the first chapter the rationality of the decisions is looked: How high is the personal border use of a profit how the risk joy of the investor is to be valued and, finally: How one values the base of information. The contact with the huge number of information which has an effect on an investor is a base of the analyses in the following chapter. Very nicely with the help of a huge number of examples demonstrated, learns the reader of informative about spiritual accounts, selective perception, bases which serve for the reaching the verdict and the misjudgement of likelyhood. Afterwards the assessment of profits and losses is looked.
The different assessment of profits and accumulated losses is interesting here. The investor puts on here because different Maßtäbe. The attempt the “satisfaction” of the investor with the monetary profit gleichzusetzten, is not allowed according to Joachim Goldberg and Rüdiger von Nitsch. Thus the investor mentioned on top is probably more contented if his initial losing deal can escape after a certain (longer) waiting period still in the profit zone.
In the following it is tried to find again the theoretically developed investor’s types in practice. Not only the signs of the “intuitive”, “emotional” and “rational” market participants, but also the different “rationality traps” are explained. In the final chapter the authors move the knowledge in concrete tips for every investor. To whom the preceding chapters in spite of many clear examples were too abstract, covers expenses here now completely.